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  • Corporate / Master Planning

    BMW

  • Location

    Shenyang, China

  • Use

    Offices, communal areas, lobbies, meeting rooms, showroom

  • Description

    HEAD Architecture’s transformation of BMW’s first factory in China elevated the Shenyang facility from an inhospitable factory into an investor relations showpiece. Far more than an operational cost, the renovation engages visitors through an entirely re-planned manufacturing process, enabling guests to view production up close. A sleek new showroom builds the BMW brand and new textures, canopies and privacy screens improve the employee experience.