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  • Experience / Retail

    Groupon Concept Store

  • Location

    Causeway Bay, Hong Kong

  • Use

    Customer service centre

  • Description

    Groupon Hong Kong’s first concept store globally offers customers an unprecedented level of convenience through on-site purchase redemption as well as in-store browsing and purchasing via iMacs and iPads. HEAD Architecture’s award-winning design reimagined Groupon’s logo as a central lighting feature to preserve brand identity in a busy customer area.